Invicta wrist watches began life back in 1837 where they introduced their first affordable timepiece, which was crafted by the Swiss watchmaker Raphael Picard. It was through this timepiece that the brand got the name Invicta, which is the Latin for invincible. What Picard wanted to portray with this brand is Swiss quality, durability and beauty. He wanted to bring all of these aspects to people at a price that everyone would be able to afford and as it turns out the choice of name for this brand was a very appropriate one as Invicta watches have now been around for over 175 years!
The company as it stands now is known as the Invicta Watch Company of America, Inc. This company was founded in 1991 and is based in Hollywood, Florida as well as having locations in L'Abbeye, Switzerland, the Republic of Panama, and the Netherlands. Through this company men's Invicta watches are developed and manufactured and sold on to retailers.
This brand has a strong commitment to the use of high quality materials and Swiss-made movements, which are all at affordable prices. However like all good company's the Invicta men's watch line has had its up's and down's like when the brand nearly disappeared during the quartz watch boom of the 1970's. It was during this time that the company experienced a slump in sales. However in 1991 the watch brand re-established itself. By doing this it regained determination and drive, the same determination and drive that was demonstrated by the founder. It got back its commitment to offering fine Swiss men's watches at modest prices and it did all of these things through the collections that they offered. For example the Invicta Pro Diver collection went on to develop a cult-like following from lovers and collectors of fine time pieces. This collection is now one of the best selling lines when it comes to the Invicta brand.
As well as the Pro Diver collection the Lupah Swiss Chronograph collection has also become a huge favorite among many men but the enthusiasm for this brand doesn't stop here. Back in 2003 the brand had an overview of all their collections and made a decision to bring back their Vintage 1948 collection and the Object d'Art series. It was this series of watches that featured automatic movements, moonphase indicators and guilloch dials with heartbeat openings.
Invicta watches are continuing to establish themselves and all in all they are doing a great job of it thanks to high quality craftsmanship as well as the ability to keep up with fashion trends and demands, which is why this brand is a popular choice among watch wearing men globally and if you are one of these men you will know exactly what I'm talking about.
In our day and age most men opt to wear a wrist watch and not just for convenience; they do it as a personal statement. This is because a man's watch can say a lot about his personality as well as his status, so needless to say you need to choose the right one! And the Invicta collection is the perfect place to start
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